Tuesday, 1 September 2020

Master of Malt launch new whisky subscription boxes: Pour & Sip


 

Being in and around the booze industry, we know sometimes it can be pretty inaccessible unless you’re ‘in the know’. 

Just the other day my friend was telling me how she nearly got barred from Scotland for daring to ask for a Rye whiskey in Edinburgh. She didn’t know it wasn’t from Scotland, or that it wasn’t the ‘right’ thing to ask for, and a gentle bit of education would have worked wonders.

Speaking of education, Pour & Sip has just launched. It’s a new whisky subscription service from Master of Malt, focused on community, accessibility and inclusion. 

So far so good. We like all those things.

Each month, customers get five different 30ml measures in the post, picked out by expert buyers and writers at Pour & Sip.

If you’re a new customer, you also get two tasting glasses, a ‘how to taste whisky’ card and detailed tasting notes, along with your whisky. 

The team will hold twice-monthly online tastings, giving people the chance to explore the whiskies, ask questions, and get involved. On top of that, customers will get bespoke blog content and access to exclusive discounts on full-price bottles on Master of Malt. 

The boxes are monthly, but you can pause and resume at any point. Each one will cost £29.95.

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