Does Anybody Actually Enjoy Tequila?

Photo: Prayitno (CCL)

Rum & Coke, Gin & Tonic, Whiskey & Soda, Vodka & Lemonade, Tequila &...Vomit?

It's one of the most widely drunk spirits in the binge-drinking world. But during a friend's birthday event the other day, in which the ritual of salt, tequila, and lemon was observed, I had a brainwave. Does anyone actually like the taste of tequila?

Every person I've ever been in drinking company with has never decided to start a night with tequila - it's always after a few drinks, once you've got yourself warmed up - and even then there never seems to be any enjoyment other than it's given you the courage to chat up that girl at the bar (and you still wonder why she won't kiss you? Dude, you stink of tequila!)

And then there's cocktails: Margaritas,  Tequila sunrise, Paloma etc.  It seems to be that every ingredients purpose in a tequila cocktail is to either completely eradicate, or severely numb the taste.

I've tried many brands over the years and every single shot has resulted in either a grimace, vomiting or severe embarrassment caused by drunken antics. Everyone has had that moment when they wake up in the morning and say, 'I can't remember anything past the tequila'. The only functions I can truly see for tequila are in cocktails and to get people drunk. No-one has ever thought, 'I'm just having a quiet tequila tonight'. It's madness!

Up until a year or two ago, I'd never heard of a 'premium' tequila. But upon researching it seems there are a few brands boasting to be such a thing (you can read all about it and see an extensive list on The Whisky Exchange) I've tried one, and to be perfectly honest, the only difference I could pick out was the presence of oak ageing. Other than that, the same gut wrenching smell that brings up (very fuzzy) bad memories was still abundant.

Aside from the taste and the smell, I have nothing but good things to say about Tequila. It's made in a very interesting way, has a rich history, and let's be honest, nothing gets you quite as smashed - and quite as quickly - as the Mexican elixir. But I can't help but wonder why the premium tequila industry isn't as popular as that of other spirits.

Anyone else had any other experiences with premium tequila? Drop us a comment, we'd love to hear from you.